In the Digital market, we’ve seen a massive uptick since the start of 2025, it appears that the slowness and uncertainty of 2024 is behind us. 

Early stage businesses and organizations are in growth mode as they look to recover from 2024 and accelerate to beat their competition.

In particular, we are seeing a dramatic increase in demand for candidates within GTM (Go-to-Market) and Sales for both junior and experienced candidates. Top companies are looking for candidates with proven sales success, networking skills, and new business development skills to help them bring their products to market and dominate within it.

The startup community is feeling positive overall, despite some delays in funding. While caution still lingers in the market, there’s a noticeable boost in optimism compared to the past 24 months.

Separately, there is a push for hybrid candidates as the return to office mandates are starting to filter into the market. However, the organizations that offer 100% remote working are able to attract a broader pool of candidates with wider skillsets that can be located anywhere across the country.

There has been more conversations surrounding AI across various sectors, as organizations begin to explore its potential. Still, many companies are only scratching the surface of what AI can truly offer. While there’s a lot of focus on understanding its broader use cases, we are primarily seeing AI being applied to more basic, administrative tasks such as automating routine processes, data entry, and customer support. The real value of AI is far from fully realized, and organizations are still figuring out how to scale its use across more complex and high-impact areas.

Unlock more of the latest digital and tech salary trends in our 2025 More Than Money Salary Guide.