Product Public Relations and Market Insights Analyst

Product Public Relations and Market Insights Analyst
12 months initial contract; with possible extension
Adelaide Based Position

The role manages the Product Strategy media evaluation fleet and supports the company’s image with execution of internal and external communications programs and events. The role also provides market insights, customer feedback and key market data analysis.

Responsibilities:

Maintain frequent contact with key media groups to maximise the company’s media mentions
Proactively identify opportunities for national media fleet utilisation to gain maximum positive coverage and enhance the company’s reputation
Proactively manage vehicle fleets to ensure optimum utilisation and maintain strict quality standards
Provide monthly reporting of national fleet activity
Maintain the media distribution database
Plan, track and report on General and Administration (G&A) and Marketing expense account activities and budget
Provide support to the Product Public Relations Manager to ensure media coverage reflects the company’s position on all issues
Support with the administration of corporate communications programs, providing support with product launches, announcements, community and company events, and dealer and internal communications
Provide logistics and material support for all announcements and new product launches, as directed
Research and coordinate drive programs, venues and activities
Plan and coordinate the distribution of all media materials including releases, media kits, photography and video across all media channels
Maintain the media distribution database
Assist the Product Public Relations Manager to develop product launch materials in line with product messaging and strategy
Work with suppliers and the Product Strategy team to coordinate and develop communications materials, including photography, video and media releases, with a focus on cost, quality and timely delivery
Working closely with relevant functions, develop and coordinate corporate communications social media content, including for platforms such as LinkedIn
Recognise opportunities to increase the company’s social media profile and work cross functionally to deliver new programs
Regularly monitor the company’s media performance against the function’s strategy and Key Performance Indicators (KPIs)

Core Technical Knowledge, Experience and Qualification

2 – 3 years’ experience in a like role
Excellent communication skills, both verbal and written
Strong copywriting skills, along with high attention to detail
Ability to build strong, collaborative working relationships at all levels of an organisation
Proven social media communication management skills, and an understanding of photography and video production
Competent time management and organisation skills
Self-motivated, self-directed value driven working style with the ability to be a “partner/collaborator” in order to realise commercial outcomes
Intermediate to Advanced skills in Microsoft Office suite (Outlook, Word, Excel, PowerPoint, Project)
Working knowledge of SAP

If the above role sounds of interest, please click on “Apply Now”, or get in touch with Ivan via E// ivan.aureus@talentinternational.com for a confidential chat!

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