Digital Marketing Specialist
We are seeking an experienced Digital Marketing Specialist to own the digital channels that bring our self-learning AI surveillance technology to market. Working closely with the Marketing Manager, you’ll manage SEO, paid media, Webflow and content marketing initiatives that directly contribute to brand growth and the sales pipeline. This role is ideal for a practical digital marketer who enjoys combining creative storytelling with data-driven optimisation and is excited by the opportunity to market a complex B2B technology product in a fast-moving environment.
Key Responsibilities
- Manage and optimise Google Ads and LinkedIn campaigns to drive qualified leads.
- Develop and execute technical SEO and on-page optimisation strategies.
- Own keyword research, metadata, website structure and ongoing site health improvements.
- Build and update high-quality landing pages and content in Webflow.
- Create engaging LinkedIn content, blogs and marketing assets.
- Translate complex AI and security concepts into clear, compelling messaging.
- Analyse campaign performance and use data to improve marketing outcomes.
- Collaborate with the wider team to understand customers, market challenges and product positioning.
Required Experience & Skills
- Hands-on experience across SEO and SEM.
- Proven experience managing Google Ads campaigns and reporting on results.
- Experience with LinkedIn advertising and paid social campaigns.
- Strong understanding of technical SEO, keyword strategy and website optimisation.
- Experience managing websites using Webflow.
- Excellent written communication and content creation skills.
- Ability to analyse marketing data and turn insights into action.
- Strong attention to detail with a balance of creative and analytical thinking.
- Curiosity and ability to quickly understand complex technical products.
Desirable Skills
- Experience marketing B2B, SaaS, AI or technical products.
- Familiarity with Google Analytics, Google Search Console, Semrush and CRM platforms (e.g. Zoho).
- Basic design skills using Canva, Figma or Adobe Creative Suite.
Applicants must have full working rights in Australia. Visa sponsorship is not available for this position.
Match the selection criteria? Click the “APPLY” button now!
Alternatively, for a confidential conversation, contact Jane Saxby on 0423 165 998 OR email jane.saxby@talentinternational.com